Beneath the coffee culture which seems to attract the attention of foreign visitors, Peru faces a constant battle between the traditional and the modern. It is a country rich with diversity with a vibrant, growing economy yet is nonetheless a country divided. Though the official language is Spanish, brought over by Spanish conquistador Francisco Pizarro, many indigenous groups still retain their native "precolombino" languages, the largest of which is Quechua. While Spanish is spoken in the larger cities, Quechua is primarily spoken in the countryside, "en el campo" and children in these tribal regions are expected to know Spanish and lose touch with their culture in order to succeed.